Despite predictions for a marginal decline in Germany over the forecast period, notably with a likely reduction in the number of young adult smokers, cigarette smoking prevalence is expected to remain higher in Germany than in most Western European countries. This will continue to be driven by lower prices for cigarettes in Germany than in neighbouring countries such as Belgium, France and the Netherlands, as well as less restrictive legislation compared to these markets, with the latter implementing plain packaging laws.
Tobacco consumption reduction as part of the public health policy in Germany is expected to remain more tentative than in other European markets, some of which are considering the implementation of a generational ban, notably Denmark and the UK.
Although new product development in cigarettes is likely to remain limited, sustainability attributes, including the use of more eco-friendly filters, are expected to be increasingly adopted by manufacturers as a key differentiator in their positioning.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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