In 2024, considerable shifts are expected in the retail distribution of tobacco due to evolving bans and regulations imposed by the Dutch government. Supermarkets, hypermarkets and discounters, which accounted for almost half of retail volume sales in 2023, can no longer sell tobacco products from July 2024.
Various factors that could put further pressure on the smoking population and cigarette sales include further tax rises to push up prices, with a target of EUR15 for a pack of 20 cigarettes by 2025, introducing smoke- and nicotine-free areas for children, and reducing the retail channels through which cigarettes can be sold. Other possible government initiatives could include smoke cessation care becoming part of the basic health insurance package, while both leading medical figures and politicians have been calling for a yearly increase in the minimum smoking age.
From 2024, all tobacco retail outlets will be required to register in the Netherlands. This is a strategic move to maintain a comprehensive understanding of the development and distribution of tobacco retail points across the country.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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