Over the forecast period, the cigarettes category is projected to continue to face a variety of challenges, such as increasing special consumption tax. However, the category is expected to maintain a positive performance as cigarettes players have anticipated such difficulties and are likely to have proper plans to deal with upcoming challenges.
The Vietnamese Government is currently evaluating a proposal to raise the special consumption tax on tobacco products and implement an absolute tax alongside the existing percentage-based tax. The tax reform strategy for the period up to 2030, as outlined in Decisions 508/2022/QÐ-TTg and 2439/QÐ-BTC, focuses on regulating consumption and meeting international commitments.
During the forecast period, the cigarettes category is likely to face an increased threat from heated tobacco products and e-vapour products. The Vietnamese Government is likely to publish official legislation regarding heated tobacco products, which will enable these products to gain a stronger presence.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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