Challenges persist for cigarettes in the UK, with further price increases and increased government efforts anticipated over the forecast period. Smoking has almost become a premium habit in the UK, leading consumers to shift to alternatives such as heated tobacco products, e-vapour products or tobacco free oral nicotine, including nicotine pouches.
The UK government announced a proposal to introduce a vape tax and increase tobacco duty during the Budget announcement on 6 March 2024. The main concern was the accessibility of e-vapour products, especially among young people and non-smokers, due to their relatively low cost.
Smoking prevalence in the UK has declined strongly over the last decade, and is expected to decline even further by the end of 2028. According to Euromonitor International’s Voice of the Consumer: Nicotine Survey (fielded January to February 2023), over 24% of respondents plan to stop or significantly reduce their cigarette consumption in the coming year.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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