Given the long-term trend of decline in smoking prevalence in North Macedonia, cigarettes looks set to register consistently negative results in retail volume terms over the forecast period. Rising awareness of the damage to health caused by smoking will motivate more smokers to give up or cut down, while also deterring young people from starting in the first place.
Migration to e-vapour and heated tobacco products is expected to remain a significant driver of decline in cigarettes retail volume sales over the forecast period. The perception that these product types are less harmful to health should continue to broaden their appeal among smokers, whether as a permanent replacement for cigarettes, an occasional substitute that can help them to smoke less or a cessation aid.
As of 2023, retail unit prices for cigarettes in North Macedonia were still among the lowest in the Balkans region. However, they are anticipated to continue rising steadily throughout the forecast period as the government imposes further tax hikes, both as a policy tool to discourage smoking and as part of the country’s application to become an EU member state.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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