The decline in cigarette smoking in Austria is expected to accelerate during the forecast period, driven by increasing health awareness among consumers and the growing social unacceptability of smoking. Newer product categories, perceived as less harmful, such as heated tobacco, e-vapour products, and nicotine pouches, will continue to capture a larger share of the nicotine market.
The Austrian government has planned annual tobacco tax increases on cigarettes until 2026, which will result in a moderate rise in prices during the forecast period. However, these increases are unlikely to significantly impact cigarette demand.
Potential new legislation affecting newer product categories, especially e-vapour products, will also impact cigarette sales. The EU's new Battery Regulation is expected to end the sale of closed system single use e-vapour products in Austria by 2028.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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