Over the forecast, volume sales of cigarettes are expected to decline further, following a similar trend to that of the review period. Traditional cigarette consumption is increasingly associated with older generations, while younger consumers are turning away from the habit, leaving little room for volume growth.
The campaign #GuateSinHumo took effect across Guatemala, with several retailers blocking off shelves of traditional cigarette packs, pledging to not sell cigarettes that day. Consumers arriving onsite were surprised at not being able to purchase a pack of cigarettes, but the initiative served as an opportunity to inform consumers about the harmful effects and health risks of traditional cigarette smoking and the alternative products that are available to smokers.
Given the ongoing migration to lower-priced cigarettes and the flexibility in the market to market and distribute flavoured cigarette offerings, the economy segment is expected to see an increase in flavoured offerings over the forecast period. In particular, the use of capsule technology, including dual capsules within a single cigarette, is likely to become more widespread.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsThis report originates from Passport, our Cigarettes research and analysis database.
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