Cigarettes in Japan is expected to see a continuous decline in retail volume sales in the forecast period, due to a rapidly ageing population, rising health concerns, and the shift to heated tobacco. In addition, tax revisions are expected, which will impact sales.
The number of areas where people are able to smoke is decreasing in Japan as the smoking rate goes down. From April 2020, smokers were able to smoke only in smoking rooms with necessary ventilation equipment in buildings which many people use, which decreased the number of smoking rooms even further.
Overall volume sales of cigarettes are forecast to continue decreasing over the next five years. Within cigarettes, in which there are three price platforms, premium, mid-priced, and economy, economy priced cigarettes is expected to continue to increase its share of sales.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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