During the forecast period, processed fruit and vegetables in China is expected to see growth in both retail and foodservice volume and current value sales. Shelf stable fruit will continue to be the dominant category in retail, and is also set to maintain growth in the forecast period.
Growth in shelf stable fruit is also expected in China due to the popularity of making home-made drinks using shelf stable fruit, because this is easy and tasty. Shelf stable fruit offers a sweet taste, and different flavours can be created by adding different ingredients.
Driven by a new wave of consumer trends, traditional domestic canned food manufacturers in China are seeking to rejuvenate their brands. For instance, Lin Jia Pu Zi has been actively promoting its shelf stable fruit products on interest-based e-commerce live-streaming platforms such as Douyin and Kuaishou, aiming to boost its sales and attract younger consumers.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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