Convenience demand due to increasingly busy lifestyles will remain the main growth driver for frozen processed fruit and vegetables in Belgium over the forecast period. Belgian consumers are expected to continue seeking solutions that reduce meals preparation times.
The transition to plant proteins is expected to accelerate further over the forecast period and should help sustain sales in processed fruit and vegetables. Interest in plant proteins is driven by health and wellness concerns as well as rising environmental awareness.
Threats to future growth for the category include its maturity as well as a notable lack of product innovation, and the perception of poor nutritional profiles for several segments. However, opportunities exist in the return of premiumisation, growing consumer interest in plant-based options, rising convenience demand as lives get busier, as well as scope for innovation in terms of packaging.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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