Processed fruit and vegetables is set to maintain healthy retail volume and value growth over the forecast period despite demographic challenges that will impact the entire packaged food market in North Macedonia. Frozen processed fruit and vegetables are expected to remain the most important drivers of category growth going forward as consumer demand for frozen products will increase further thanks to the healthy eating trend.
Frozen fruit will record the strongest retail volume growth over the forecast period as health and wellness enthusiasts and younger consumers frequently use frozen fruit in juices and smoothies. Juicing, smoothie making and healthy food eating trends have been driving the growth of frozen fruit over the review period and these trends are here to stay and inspire more consumers to eat healthier and more balanced diets involving the intake of plenty of fibre, vitamins and minerals.
Shelf stable beans is expected to record the slowest growth within processed fruit and vegetables over the forecast period due to maturity and a shrinking consumer base as a result of population decline. Also, whilst beans and legumes in general continue to be considered as a healthy food from a low-carb perspective, they contain too much starch, so their net carbohydrate content is high.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See All of Our DefinitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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