Processed fruit and vegetables is projected to post steady growth in retail volume and current value terms over the forecast period, with all categories anticipated to expand consistently in both respects. Stable demand will continue to be underpinned by the strong convenience appeal of these product types and the increasing adoption of healthier eating habits among Macedonians.
Frozen fruit looks set to be the fastest developing category within processed fruit and vegetables in retail volume and current value growth terms over the forecast period. It will remain a key beneficiary of rising health-consciousness, which is leading many Macedonians to try to improve general wellbeing and reduce their risk of illness by eating more fruits that are rich in fibre, vitamins and minerals.
While shelf stable products are expected to retain the largest share of processed fruit and vegetables retail volume sales over the forecast period, they look set to continue losing ground to frozen alternatives. This is partly because demand for the former is more mature, but also attributable to the health and wellness trend.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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