Processed fruit and vegetables in Kenya is expected to record stronger volume growth over the forecast period than during the review period as incomes gradually improve. However, price sensitivity will remain a challenge and obstacle to higher growth, especially amongst low-income consumers.
Convenience is set to be the primary driver of value sales in processed fruit and vegetables during the forecast period, particularly amongst higher-income urban consumers with busy lifestyles. The long shelf life of shelf stable formats and their year-round availability are factors supporting volume sales.
The shift towards plant-based diets and sustainable products presents significant market opportunities over the forecast period. Companies that focus on transparency in their supply chains and sustainable sourcing are likely to perform well.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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