Processed fruit and vegetables is expected to struggle over the forecast period, primarily due to declining interest in shelf stable fruit and vegetables, as this subcategory is relatively mature and there is low potential for growth. Health conscious consumers are becoming increasingly wary of processed products, as natural products are perceived to offer greater nutritional value, while there are growing concerns about the health impacts of the high sugar, salt and fat content associated with processed foods, as well as artificial additives such as preservatives, colourings, flavourings and sweeteners.
The processed fruit and vegetables category is unlikely to see strong growth over the forecast period due to Singapore’s changing demographics. Not only are younger consumers becoming more health conscious, but they are also less familiar with these products than their older counterparts, particularly shelf stable fruit and vegetables, and so less inclined to consider them in the first place.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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