The rapid ageing of Hungary’s population is expected to have a positive influence on demand for processed vegetables over the forecast period. These products traditionally have a strong appeal among older adults, in part because they are relatively inexpensive and easy to prepare.
The competitive landscape in shelf stable vegetables looks set to become more polarised over the forecast period. With the effects of the ongoing cost-of-living crisis likely to be felt for some time to come, weakened purchasing power among Hungarians will continue to encourage trading down to cheaper options, especially private label lines.
Having become more pronounced since the start of the pandemic, the health and wellness trend will continue to gain influence over the choices of Hungarians in processed fruit and vegetables during the forecast period. Most notably, it is expected rising health awareness will lead more consumers to choose “clean label” products that mainly comprise natural ingredients and are low in or free from artificial additives and preservatives, added salt and sugar etc.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See All of Our DefinitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!