Retail sales of frozen processed potatoes are expected to continue to enjoy growth over the forecast period, fuelled by busy urban lifestyles. Players such as Simplot (M) Sdn Bhd and Emborg Foods Aalborg A/S will also focus on increasing the number of products available in large hypermarkets and supermarkets, which will remain important channels for sales.
With Malaysians showing a greater interest in health and wellness, products that offer perceived nutritional benefits are expected to perform well during the forecast period. For example, the recently launched Ayam Organic Baked Beans by A Clouet & Co (KL) Sdn Bhd is likely to receive a positive response from affluent local consumers who are willing to pay more for premium products.
With inflation expected to remain high, at least in the short term, local consumers will remain price-sensitive when it comes to purchasing staple foods. Consequently, leading manufacturers of processed fruit and vegetables, including A Clouet & Co (KL) Sdn Bhd and Simplot (M) Sdn Bhd, are likely to invest in seasonal price promotions in order to boost volume sales.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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