Local provenance and sustainability are important to Finns, and over the forecast period, players will seek to emphasise domestic production in their marketing strategies and on packaging. As an example, Apetit offers a story about the challenges faced in ensuring the quality of its peas, which are frozen within two hours of being harvested on local farms.
On average, Finns throw away 2030 kg of food every year. Eating more frozen food can help with efforts to tackle climate change, as it generates almost half as much food waste since consumers can use only what they need at any given time and store the rest in the freezer for later.
Packaging trends will favour health and wellness and sustainability in the years ahead, with an emphasis on recycled and recyclable materials. For example, the local Pakkasmarja frozen berry brand, which is associated with the well-known local designer Atso-Kasper Costiander, has packaging that features the Produce of Finland symbol to indicate domestic origin and the Heart Symbol to indicate that it is a healthier option.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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