Frozen processed fruit and vegetables is seen to have strong growth prospects, These products are seen to be a more affordable option than fresh produce in the winter, while still being perceived as a healthier option than traditional canned food. There is also a growing assortment of frozen processed fruit and vegetables from local players.
Prior to the pandemic and Russia's invasion of Ukraine shelf stable fruit and vegetables was suffering from being perceived as traditional and old-fashioned as well as less healthy than fresh and frozen options. However, the category saw somewhat of a renaissance during the review period due to the suitability of these products for stockpiling.
As consumers adjust to life in wartime they are starting to focus on longer term concerns again such as following a healthier diet and lifestyle. This is expected to lead to changes in the assortment of processed fruit and vegetables.
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Understand the latest market trends and future growth opportunities for the Processed Fruit and Vegetables industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Processed Fruit and Vegetables industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Processed Fruit and Vegetables
This is the aggregation of processed shelf stable fruit and vegetables and processed frozen fruit and vegetables.
See all of our definitionsThis report originates from Passport, our Processed Fruit and Vegetables research and analysis database.
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