With its taste, refreshment, and natural caffeine content appealing to consumers, RTD coffee is expected to see accelerating off-trade volume growth in the forecast period. However, challenges are likely to remain.
Companies are prioritising the source of milk and milk fat in RTD coffee as essential factors in achieving the desired flavour, texture, and overall coffee shop experience. Consumers are increasingly finding a similar taste in the canned products found in supermarkets in comparison with those found in coffee shops.
According to Euromonitor’s Consumer Health data, sleep aids saw double-digit growth rates in the review period, and is projected to maintain elevated growth during the coming years. This illustrates growing concern in consumers’ minds directed to the quality of their sleep.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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