The RTD coffee category is expected to experience moderate growth over the forecast period, with off-trade volume sales set to grow at a CAGR of 2%. While the demand for convenient coffee options continues to rise, seasonality remains a significant barrier to stronger growth.
Despite the convenience and novelty of RTD coffee, hot coffee will remain the dominant choice for consumers over the forecast period. The preference for freshly brewed coffee, particularly from cafés or at-home brewing, continues to overshadow the appeal of pre-packaged RTD coffee options.
Moderate retail volume growth is expected over the forecast period, with RTD coffee facing challenges in overcoming its seasonal nature and the established preference for hot coffee. However, the traditional coffee market in Lithuania is saturated, with most innovations focused on existing subcategories, such as variations in roast levels or brewing methods.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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