RTD coffee is expected to increasingly diversify through new flavours, functionality, format and the incorporation of dairy alternatives. According to Euromonitor International’s Voice of the Consumer: Health and Nutrition Survey (fielded January to February 2024), 15% of consumers drink plant-based dairy alternatives daily, 20% weekly and 12% monthly, indicating increasing numbers.
As a relatively small category in UK soft drinks, RTD coffee still has potential for growth and innovation. One of the biggest drivers of growth across the entire industry is flavour innovation.
Price-sensitivity among local consumers is likely to continue into the forecast period. Consumers are avoiding expensive coffee shops and shifting towards RTD coffee, which is increasingly expanding in terms of its offer.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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