While RTD coffee is fairly popular in Germany among time-pressed on-the-go consumers, the trend of preparing iced coffee at home is expected to gain further momentum in the coming years. As consumers increasingly seek to personalise their coffee experiences at home, particularly with the ongoing popularity of hybrid working, they are experimenting with cold brew and other speciality iced coffee beverages.
Sustainability will remain a crucial factor for local consumers in the coming years, especially amid heightened environmental awareness. Concern over plastic waste and single-use packaging is pushing producers of RTD coffee to adopt more eco-friendly practices.
Innovation will continue to be the key driver for RTD coffee as it adapts to changing consumer preferences. Functional beverages, which combine coffee with specific health benefits such as an energy boost or mental clarity, will become increasingly popular.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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