Following a double-digit decline in 2024, overall demand for RTD coffee in the United Arab Emirates is set to quickly recover and record strong growth over the forecast period. The peak of the boycott by some local consumers has passed, and in the second half of 2024 many are already returning to familiar brands which they used to purchase.
As a result of multiple new brands entering RTD coffee, the competition is set to intensify in the coming years. Not only are different flavours being offered, but a wider range of price points, different designs, and various countries of origin have also emerged.
Due to the dynamic nature of soft drinks in the United Arab Emirates, consumers are now exploring different options and looking for favourite products that meet their needs. While they increasingly seek health benefits, they do not want to compromise taste.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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