RTD coffee will continue to have a double-digit volume growth performance over the forecast period. Premiumisation will be a key trend for the category, with many consumers looking for sophisticated products.
The forecast period will witness significant improvements in the distribution of RTD coffee. E-commerce will become more popular, as consumers will be increasingly likely to purchase soft drinks online.
Rising price points is set to encourage some consumers to consider private label over the forecast period; a cheaper option that offers acceptable levels of quality. As such, the country's leading modern chain grocery retailers are expected to take advantage of strong relationships with major manufacturers of RTD coffee to develop comprehensive private label ranges.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See All of Our DefinitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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