Romanian consumers are expected to become increasingly discerning, seeking high-quality, convenient products that align with their dynamic lifestyles. Premium, ready-to-drink coffee beverages that require no preparation will be in high demand.
Innovation will play a critical role in the increasingly competitive RTD coffee category over the forecast period. Brands will focus on developing new flavours, packaging formats, and ingredients that enhance the quality and appeal of their products.
The health and wellness movement, which is becoming increasingly relevant in Romania, will also influence the RTD coffee sector. Consumers will increasingly favour products that contain healthier, more natural ingredients, and will likely avoid those with high sugar content or artificial additives.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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