The RTD coffee market in Indonesia is expected to maintain its positive growth trajectory over the forecast period, although the rate of expansion is projected to slow slightly compared to recent years. This growth will continue to be fuelled by an expanding consumer base, especially among younger generations like Gen Z and Millennials.
The growing popularity of cheap coffee sold by street stalls and kiosks in Indonesia will present a potential challenge to the expansion of RTD coffee over the forecast period, particularly for premium-priced products like Kopiko 78, Good Day, and Nescafe, priced above IDR5,000 per bottle. However, more economical RTD coffee brands such as Golda and ABC Susu, priced around IDR3,500 per bottle, are likely to remain competitive, as their prices are still on par with or even lower than those offered by street vendors.
PET bottles are expected to remain the dominant packaging choice in Indonesia's RTD coffee market due to their long-standing presence and practical benefits. Their convenience, portability, and resealability make them ideal for on-the-go consumption, offering significant advantages over carton or metal can packaging.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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