RTD coffee in China is expected to see solid but slowing off-trade volume and current value growth rates over the course of the forecast period, exceeding the 2021 level of sales, mainly driven by the diversification of flavours. Flavoured RTD coffee is better accepted by Chinese consumers, because it usually has a smooth taste.
Despite strong growth expectations, RTD coffee is facing rising competition from hot coffee categories, such as instant standard coffee, as well as coffee shops. Thanks to promotion on social media platforms, instant standard coffee with functional benefits (fat-burning) is seeing rising awareness, which is expected to deliver higher growth over the forecast period.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See All of Our DefinitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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