RTD coffee is projected to continue to see strong, but slowing, off-trade volume and value (constant 2024 prices) growth over the forecast period. High prices, the widespread popularity and availability of fresh coffee combined with the resumption of cross-border trade are likely to continue to dampen the growth potential of domestic RTD coffee sales in the short to medium term.
Energy drinks, which leverages a wide variety of brands and products, including reduced and sugar-free variants, continue to take consumers away from RTD coffee. While Coca-Cola European Partners Norge’s Monster portfolio has been extended into RTD coffee, energy drinks are expected to remain the focus of the manufacturer and the brand’s large, especially younger, following.
The anticipated continuous introduction of new and some unique flavours is expected to drive off-trade volume and value growth in the forecast period. Offering seasonal and exotic flavours would keep the product range exciting and appealing and be more likely to attract a more diverse consumer audience.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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