RTD coffee in South Korea is expected to continue to face challenges achieving any notable increase in off-trade volume sales in the forecast period. One of the main factors hampering growth is expected to be the competition from other soft drinks, particularly bottled water, reduced sugar carbonates, and kombucha.
Given the growing consumer focus on health and wellness, there is also an opportunity for RTD coffee brands to innovate by incorporating functional benefits into their products. This could include adding ingredients that enhance mental clarity, improve focus, or support physical performance – elements that would appeal to health-conscious consumers.
In a market in which experience and brand image are increasingly important, there is potential for RTD coffee brands to introduce premium or special edition products. These could be seasonal offerings, collaborations with well-known coffee roasters, or limited-edition flavours that create a sense of exclusivity and urgency.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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