RTD coffee in Malaysia is projected to see positive off- and on-trade volume and value (constant 2024 prices) growth over the forecast period, with retail seeing faster increases than foodservice. The category is expected to draw dynamism from new entrants.
Key players in the category are expected to continually engage in new product developments, in order to align with ongoing trends and consumer preferences to remain competitive. Thus, novelties are likely to follow the key releases at the end of the review period to add excitement to RTD coffee.
Strong collaboration with chained convenience retailers in Malaysia is expected as players try to drive sales and growth and build company/brand shares. For instance, Etika Beverages collaborated with Mynews to give away free Wonda Coffee Kluang Edition products to celebrate the new launch and the “Wira Wonda Kita” (“Our Wonda Hero”) programme.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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