Off-trade volume sales are expected to recover in RTD coffee over the forecast period, although sales may still be somewhat suppressed by high unit prices in relation to high costs for raw ingredients and packaging. It is noted that RTD coffee tends to cater to a Millennial audience of consumers, who are typically willing to try and invest in new and trendy products and flavour experiences.
RTD coffee also needs to attract new players to support further developments over the forecast period. Indeed, the category is fairly consolidated and remains somewhat of a niche, despite such products becoming more popular over time.
Another path to growth for RTD coffee could be found in the growing trend towards cold brew coffee, which emerged towards the end of the review period. For example, Coffee Ride is a cold brew coffee brand that is distributed by Alterfood.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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