RTD coffee in Japan is projected to experience a continuous decline in off-trade volume sales over the next five years, from 2024 to 2029. Traditionally, the core consumer base for RTD coffee has been middle-aged men, who often purchase “canned coffee” — small metal beverage cans (180-190g) typically found in vending machines.
In Japan, while soft drinks is abundant with functional SKUs, RTD coffee has seen a limited number of products promoting health benefits beyond sugar-free and caffeine-free options. In contrast, RTD tea has been at the forefront of the development of functional products, suggesting that RTD coffee might soon follow suit.
Traditionally, primarily canned RTD coffee was consumed, but in 2022, retail volume sales of PET bottles surpassed those of cans, marking a shift in consumer preference. Since then, the proportion of sales of RTD coffee in PET bottles has been steadily increasing.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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