Cold brew coffee is expected to continue gaining traction, especially in speciality coffee shops. This coffee preparation, which involves brewing coffee at cold temperatures for an extended period, has become increasingly popular due to its suitability for warmer climates and its versatility in combinations with milk or juices.
The consumption of cold instant coffee has grown significantly in 2024, driven by the promotional efforts of coffee companies. Following the trend set in 2023, when high temperatures and a recessionary environment reduced demand for hot beverages, companies have been actively encouraging consumers to enjoy coffee in a cold format, typically served with ice.
RTD coffee faces a challenging outlook, largely due to its limited presence in the market and the increasing competition from other soft drink categories. The demand for caffeine is growing rapidly in segments such as energy drinks, which dominate the market in terms of advertising and distribution.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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