Healthy growth is anticipated in RTD coffee over the forecast period, although it will remain a small category compared to RTD tea in volume and value terms. Average unit prices are expected to fall in the upcoming years but will remain higher than many off-trade soft drinks, which is a significant barrier to wider consumption.
Generation Z is expected to remain the key target base for RTD coffee in the forecast period. This younger generation is willing to try new flavours and novel products and has a higher propensity to trial RTD coffee.
As witnessed in dairy products, adding functional elements to food and beverages has the potential to significantly boost category performance. Health consciousness is expected to rise in upcoming years and nearly all food categories from confectionery to dairy and snacks are adapting to this mega trend with more innovative lines.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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