RTD coffee in Bulgaria, while still a relatively small category, holds significant potential for growth over the forecast period. Anticipated innovations, including lower sugar content, lactose-free options, improved ingredients and more convenient packaging (shifting from plastic bottles and cartons with straws to cups), will stimulate market expansion.
On-site prepared cold coffee offered in various foodservice outlets will continue to pose strong competition to RTD coffee. The category's future growth could be limited by the lack of competing brands and players.
E-Commerce sales of RTD coffee are expected to continue their upward trajectory, potentially doubling by 2027. Given the products’ appeal to young professionals and teenagers, there is significant potential for promoting and selling RTD coffee online.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See All of Our DefinitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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