RTD coffee in Bulgaria, as a still relatively new and small category, holds significant potential for growth over the forecast period. Anticipated innovations, including reduced sugar content and lactose-free options, improved, healthier ingredients and more convenient packaging (eg shifting from plastic bottles and cartons with straws to cups), should stimulate expansion in terms of the offer and growth opportunities.
RTD coffee’s appeal is likely to remain seasonal, with consumption preferred in summer when on the way to work, travelling or relaxing in social situations. In the post-Coronavirus (COVID-19) period, with the return to commutes and travel, on-the-go consumption of RTD coffee for energy boosts is likely to remain popular.
Premiumisation has the potential to gain significant traction in RTD coffee over the forecast period. Some consumers are willing to pay for products with superior quality ingredients and appealing packaging, even if the price is higher, especially from recognised coffee brands.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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