Strategic improvements in RTD coffee placement and visibility present a promising opportunity for growth within the category. Expanding distribution to include vending machines and high-traffic areas such as cash registers in supermarkets and convenience stores could boost consumer awareness and trial.
RTD coffee could benefit significantly from the introduction of indulgent flavour variants that cater to consumers seeking sweet and satisfying treats. Flavours inspired by chocolate confectionery or international trends could enhance the appeal of RTD coffee, particularly if combined with attractive packaging that visually highlights indulgence and premium quality.
As health awareness continues to grow among Costa Rican consumers, there is significant potential for RTD coffee products that offer better-for-you alternatives. Options such as unsweetened cold brews or beverages infused with functional ingredients like vitamins, antioxidants, or plant-based adaptogens could appeal to higher-income consumers who are discerning about the nutritional profile of their beverages.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsThis report originates from Passport, our RTD Coffee research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!