RTD coffee is still at a nascent stage of growth, and there is significant growth potential. As consumers’ lifestyles become more fast-paced, the demand for convenient, RTD coffee will increase.
Younger consumers of under 30-years-of age, who grew up with social media, are a key consumer base. As such, brands will focus on digital platforms and look to create a modern, stylish image to engage with younger consumers who are highly influenced by trends and social media.
Currently, brands have a prime opportunity to find their niche as consumer preferences are still evolving.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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