High protein RTD coffee is expected to gain traction in Saudi Arabia during the forecast period, driven by an increasing consumer focus on health and fitness. As more individuals prioritise protein intake for muscle recovery and overall wellness, the appeal of high-protein coffee products is likely to rise.
Nestlé plans to invest SAR 7.0 billion in Saudi Arabia over the next decade, beginning with the launch of a cutting-edge SAR375 million manufacturing facility set to open in 2025.
While consumers are often able to purchase hot takeaway coffee from these locations demand for RTD coffee has been seeing dynamic growth since pandemic restrictions started to be eased. RTD coffee benefits from being a grab and go solution, while also being easier to drink while driving than hot coffee.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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