The outlook for RTD coffee in Chile over the forecast period is slightly more positive compared to its review period performance. It will likely be supported by improving economic conditions and a loyal niche of consumers - particularly those interested in Asian-related products who sustain demand for brands such as OKF Cappuccino.
One major disadvantage for RTD coffee brands attempting to enter Chilean soft drinks in previous years was the limited variety of offerings. Many RTD coffee brands restricted their product lines to traditional coffee types such as cappuccino, latte, and mocha, and flavours were mostly limited to chocolate and vanilla.
RTD coffee has an opportunity to leverage the emerging functionality trend, which is gradually appearing in regular hot coffee, to attract consumers looking for specific benefits. For instance, Revitta in hot coffee offers functional instant coffee options, such as energy-boosting and high-protein varieties, targeting consumers who seek support for energy and nutrition.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See all of our definitionsThis report originates from Passport, our RTD Coffee research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!