The declining demand for RTD coffee is unlikely to dissipate quickly in the coming years. Despite not achieving the expected success, there remains a loyal niche of consumers, particularly among fans of Asian-related products who continue to sustain the demand for OKF Cappuccino and other smaller brands.
One major disadvantage for RTD coffee brands attempting to enter Chilean soft drinks in previous years was their limited variety of offerings. During the time that RTD coffee has been present in the local market, brands have restricted their product lines to traditional coffee types such as cappuccino, latte, and mocha, and flavours have mostly been limited to chocolate and vanilla.
Flavours serve as an excellent initial step for innovation, allowing soft drinks categories to capture consumers and increase demand in Chile. RTD coffee brands seeking to enter this market will likely follow a similar strategy.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See All of Our DefinitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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