RTD tea is expected to continue experiencing growth throughout the forecast period, driven by rising consumer demand for convenient and familiar soft drink options. However, despite its increasing popularity, RTD tea is likely to remain a seasonal drink, with higher consumption during the warmer months.
The development of the RTD tea category in Azerbaijan is expected to be primarily driven by Baku Coca-Cola Bottlers Ltd, which is anticipated to maintain its leadership position through the Fuse Tea brand. Fuse Tea’s widespread availability and strategic marketing efforts will continue to shape the competitive landscape of RTD tea in the country.
Reduced-sugar RTD tea is expected to remain a niche category in Azerbaijan, as consumers continue to favour sweeter drinks. The strong local preference for sugary beverages limits the appeal of low-sugar options, keeping demand for such products relatively low.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsThis report originates from Passport, our RTD Tea research and analysis database.
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