With inflation beginning to ease and interest rates stabilising, New Zealand’s economy is expected to enter a recovery phase from 2025. As financial pressures recede, health and wellness considerations, which have previously driven RTD tea’s growth, are likely to re-emerge.
RTD tea’s appeal has broadened over recent years, driven initially by Kombucha and later supported by more traditional tea brands like Lipton and Dilmah expanding into RTD formats. New Zealand’s rising “sober-curious” trend has fuelled interest in alcohol-free options, particularly among younger consumers.
Even as the economy recovers, affordability will remain a priority for many consumers, particularly those affected by recent economic recessions. The growth of RTD tea into a mainstream category has introduced heightened competition, notably with Lipton’s established presence in the market and Remedy Drinks’ offerings in the Kombucha space.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the RTD Tea industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsThis report originates from Passport, our RTD Tea research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!