Prices in the RTD tea category are expected to continue rising over the forecast period, posing a challenge for the category to grow as rapidly as other soft drinks. However, the product will remain accessible to higher and middle-income consumer segments, particularly with the introduction of local brands that offer more affordable price points.
Over the forecast period, the RTD tea landscape in Egypt is expected to see a stronger demand for health-oriented alternatives, driven by the growing health and wellness trend, particularly among higher-income consumer segments. As consumers become more health-conscious, the landscape will likely see an influx of new products, including herbal tea options, green tea varieties, and RTD teas with reduced sugar, no added sugar, or naturally derived flavours.
As Egypt’s economic challenges persist, prices for RTD tea will continue to rise. In response, local brands enter the landscape, offering more affordable alternatives.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsThis report originates from Passport, our RTD Tea research and analysis database.
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