As economic uncertainties persist into 2025, driven by factors such as the aftermath of the recent US elections, China’s recovery, and ongoing geopolitical tensions, the outlook for RTD tea in Singapore remains challenging.
Kombucha, a fermented tea celebrated for its probiotic properties and potential health benefits, has steadily gained popularity in Singapore as consumers look for healthier alternatives to traditional carbonated drinks. Available in a wide array of flavours, both local and international kombucha brands, have introduced diverse options that incorporate unique ingredients to cater to varying taste preferences.
RTD tea in Singapore is facing increasing competition from foodservice outlets, particularly chained street stall kiosks and specialist coffee and tea stores. Bubble tea, a highly popular takeaway beverage, dominates the market with brands like KOI Thé and Li Ho operating more than 150 outlets across the island.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsThis report originates from Passport, our RTD Tea research and analysis database.
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