RTD tea in the Philippines is expected to see a strong performance in off-trade channels over the forecast period. Growth will be boosted by improving economic conditions, which will allow consumers to spend more money on perceived non-essential products.
With a growing consumer interest in health and wellness, it is inevitable that the future of RTD tea will involve a shift towards “better for you” products and brands. Towards the end of the review period, for example, leading player Universal Robina launched C2 Plus Immuno-C with added vitamin C and zinc, as well as C2 Plus Fibre, which was positioned as aiding digestion.
While carbonated tea and kombucha remain niche products in the Philippines, largely dominated by premium brands like Remedy - sold in select supermarkets and Starbucks - the forecast period is expected to see greater premiumisation in RTD tea. Currently, Remedy is priced at least 80% higher than the market leader in still RTD tea, highlighting an untapped premium market opportunity.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsThis report originates from Passport, our RTD Tea research and analysis database.
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