Despite the slowdown caused by the maturity of the category, the health and wellness trend will continue to have a very positive impact on the consumption of RTD tea over the forecast period as consumers continue to shift away from sugar laden carbonates and juices in favour of less sweetened RTD tea products. Convenience will be an additional factor playing a positive role in the growth of RTD tea, with small pack products that are suitable for on-the-go consumption making a significant contribution to growth.
Reduced sugar still RTD tea is set to continue to outperform regular still RTD tea over the forecast period, as the health and wellness trend will significantly influence the purchasing decisions of health conscious consumers, especially younger consumers, who are major contributors to the overall consumption and performance of the category. In this context, health and wellness will play a growing role in the new product development and marketing strategies of RTD tea players in the forecast period.
Impulse and on-the-go shopping, as well as the growth of the e-commerce distribution channel, will have a very positive impact on the consumption of RTD tea in the forecast period. By the end of the forecast period, thanks to these trends, e-commerce sales of RTD tea are set to double, driven primarily by the demand from digital natives and internet savvy young shoppers.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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