During the review period, flavour profiles and sugar alternatives were a major hindrance to stronger acceptance of reduced sugar still RTD tea, as consumers remained sensitive to any artificial sweeteners and their poor flavour profiles. However, flavour and sugar reduction innovations are expected to respond to consumer preference changes, despite the significant investment needed to achieve this.
Rooibos tea has seen substantial success over the review period and it is expected to continue into the forecast period, increasing its use as a base ingredient for a number of categories. Rooibos is a tea indigenous to South Africa and has exceptionally strong consumer loyalty across most brand offerings.
Over the forecast period, the marketing of RTD tea is expected to increase, improving category and brand awareness, with a main focus on its specific health benefits. This is because, as soft drinks in South Africa continues to evolve, demand for beverages that promote health and wellness will remain a focal point, meaning RTD tea will need to position itself as a compelling market opportunity.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsThis report originates from Passport, our RTD Tea research and analysis database.
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