RTD tea in Georgia is projected to maintain its growth momentum in 2025 and beyond, with volume sales forecasted to rise at a compound annual growth rate (CAGR) of 6%. On-trade sales are expected to recover strongly, driven by the revival of tourism, which will boost demand in cafes, restaurants, and other hospitality venues.
Competition within the RTD tea category is forecasted to remain relatively limited over the forecast period, with leading brands like Lipton and Fuze Tea likely to retain their dominant positions. Their success will continue to be underpinned by broad product assortments, strong brand recognition, and wide distribution networks in modern grocery retail.
RTD tea sales are expected to grow steadily as the market remains far from saturation. The leading brands will continue to benefit from their established distribution networks and consumer trust, which are critical advantages in a developing market.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsThis report originates from Passport, our RTD Tea research and analysis database.
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