While RTD tea will register positive volume growth over the forecast period, growth will be lower than over the review period, as RTD tea reaches a degree of maturity. Also, while the population has recently been boosted by an influx of immigrants from Ukraine, Russia and Belarus, the downward trend in population will resume over the forecast period, as immigrant numbers reduce.
With flavours being the main novelty in RTD tea, players will continue to launch exotic flavours to keep consumers engaged. In addition, there will be an emphasis on a healthier positioning, with claims such as low sugar, high in antioxidants and containing vitamins and minerals, being prevalent.
The Gurieli brand by Geoplant which has historically concentrated on hot drinks and only entered RTD tea in 2019, will continue to see further growth over the forecast period. Its competitive pricing compared with global brands will support this growth.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!