RTD tea is expected to pick up again in off-trade volume sales over the forecast period, with the somewhat sluggish performance in 2024 attributed to poor weather conditions and inflationary pressures. The natural image of such products also aligns with prevailing health and wellness trends, which will help to support ongoing sales.
De-seasonalisation will help to support stronger sales in RTD tea, as such products to tend to be rather season specific, with momentum seen in spring and summer which slows down in autumn and winter. However, here we can note the unreliability of the seasons in relation to climate change, which could be both beneficial and challenging for the category, considering the seasonal factors.
Bubble tea is expected to remain a successful niche in RTD tea over the forecast period, with this Asian trend taking off in various Western countries. Whereas bubble tea used to be mostly available in specialised ethnic stores, convenience stores, and some forecourt retailers, it is becoming more widely available through modern grocery channels such as supermarkets – including with kits to make bubble tea at home, and in various formats such as cups, PET, or glass bottles.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsThis report originates from Passport, our RTD Tea research and analysis database.
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