Guatemalans are increasingly aware of the importance of digestive health and the benefits of kombucha. A number of small local players already offer artisanal-style packaged kombucha brands, including Mother Nature, La Kombucha, Kaldi Kombucha and Gut Kombucha.
Although RTD tea generally seeks to position itself as a product that is aimed at adults, the Guatemalan market has seen the launch of products aimed at children. The Fruvita brand offers single serve 200ml tetra-packs in iced tea options with flavours such as raspberry and peach, and with cartoon figures featuring on its packaging.
Whilst affordable brands and larger formats are gaining ground due to the rising cost of living in Guatemala, there is room for the development of niche brands with more specific health benefits as certain consumer segments are regularly seeking healthier food and beverage options. The Steaz brand, for instance, is an antioxidant drink made with organic green tea.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsThis report originates from Passport, our RTD Tea research and analysis database.
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