RTD tea is in South Korea is set to maintain off-trade volume growth throughout the forecast period. As at the end of the review period, carbonated RTD tea and kombucha is set to see the strongest growth from the lowest base.
RTD tea in South Korea is heavily influenced by convenience store promotions, making it essential for brands to differentiate their products beyond just price. While promotional activities can drive short-term sales spikes, long-term success depends on a product’s ability to stand out in terms of taste, quality, and functionality.
As South Korean consumers become more accustomed to purchasing soft drinks online, there is an opportunity for RTD tea brands to expand their presence in retail e-commerce channels, particularly niche and premium products. While convenience stores will likely remain the dominant sales channel, online platforms offer a way to reach consumers looking for specialised products which may not be available in bricks-and-mortar stores.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsThis report originates from Passport, our RTD Tea research and analysis database.
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