Sales of RTD tea in Saudi Arabia are expected to continue growing steadily in both off-trade and on-trade volume terms over the forecast period. Following the success of these beverages in recent years, manufacturers are likely to expand their product offerings, introducing new varieties to meet evolving consumer preferences.
With a significant portion of Saudi Arabia's population under the age of 30, many RTD tea brands are increasingly focusing their marketing efforts on Generation Z. This demographic, which is highly engaged with digital platforms and social media, represents a growing segment of the consumer base that values convenience, health-conscious products, and unique flavour experiences.
Local players will continue to gain prominence in Saudi Arabia's RTD tea market during the forecast period, with brands like Nai, Marai’s Ice Leaf, and the recently launched Zoi Ice Tea expanding the competitive landscape. These local brands are diversifying the market by offering a range of products, flavours, and formulations tailored to regional tastes and preferences, helping to meet the growing consumer demand for variety and innovation.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsThis report originates from Passport, our RTD Tea research and analysis database.
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