As health consciousness rises and concerns about adopting healthier options grow, ready-to-drink (RTD) tea appears to be a viable alternative. Certain types of iced tea, such as herbal or green tea, are perceived as having potential health benefits due to their antioxidant content and low sugar levels, drawing interest among young individuals who are keen to consume healthier products.
RTD tea will remain a small category in Pakistan due to its high price and stronger demand for refreshing cheaper alternatives. Hence, the category will remain largely unattractive to new players.
Value and volume sales of RTD tea are quite low compared with other non-alcoholic drinks. The development of RTD tea over the forecast period will be closely related to the country’s overall economic growth and recovery.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsThis report originates from Passport, our RTD Tea research and analysis database.
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